Guillo Barzi Bio

Bodega Humberto Canale

Guillermo Barzi (h)

Commercial Director

bodega humberto canale

What I do.

The development of marketing strategy involving target market, research, and the implementation of initiatives aimed at getting the positioning of wines in the different markets. Global and national markets

Favorite wine Memory

Marcus Gran Reserva Pinot Noir 1999, released in the year 2000 for the birth of my first child, we made only 1,000 bottles and presented them with a white label made in computer. It was the first wine we made in French oak barrels in the cellar.

Favorite Pairing

Patagonian trout with Humberto Canale Old Vineyard Pinot Noir

First job

Packing shed job at the age of 14th with my cousin Chipy. We bought our first motobike with what we earn in the summer. The Sexi Red! Today, 35 years later, still function well.

What makes you proud of Humberto Canale

The values that have been transmitted through the generations and the company’s Culture.


Aware of always being dynamic at this business and always requires to be at the forefront to remain present in a very competitive market.

Your retreat.

I do not think of my retirement but yes, to change the agenda…